Event Management PDF Print E-mail

With offices in 7 cities, Shreeji Enterprise Group. Is geared and ready to take your brand and your message anytime, anywhere in India, or abroad. Our focused communication and marketing experience offer your customers a measurable and enjoyable experience. And our reach remains unrivaled in all of India. Wings Brand Activations is the platform for clients to move into new frontiers of experiential marketing.
Trade-shows, events and sales promotion are a few of the sub divisions of Shreeji. Shreeji has a range of services to assist in the manufacturer’s successful engagement with the consumer. The promotional discipline starts with a strategy that’s built around a business objective, which tells a story and fulfills a sale.

A specialized and diverse staff will activate your brand with flair and finesse through CRM, Retail, Trade Fairs, Events or Promotions, which are just a few divisions of Wings Brand Activations. Our areas of expertise are manifold, with each one assisting in the manufacturer’s successful engagement with the consumer.                   
   
Shreeji has been privileged to conceptualize and execute extravaganzas, pageants, show stoppers, conferences, stage, adventure camps, travels and tours for some of India's most  blue-chip organisations. Some of the events and promotions organized by Shreeji are listed below.

Sales Promotions
Promotions. One Stop Shop
In-shop demos or in-store campaigns or road shows and mobile displays, Shreeji Brand Activations will extend the reach of your brand through the last mile. Add to that, multiples of value, reach and depth and you have what no other events and promotions agency can give you – reach, knowledge, manpower and resources at a single point.

Experiential Promotions
We bring the big advertising idea to life at ground level - creating a platform for your stakeholder to get a total experience of the brand with little or no dilution of the brand essence. Our innovative programs contribute to real growth and brand value.

Sales promotions
Engaging the consumer, promoting a sale working with the target group, every sales promotion strategy starts with a business objective and ends with a story that culminates with a sale.
The turn of ‘Events’ at Wings

Shreeji  Brand Activations is a premium provider of event management and services for corporate meetings, conferences, incentive programs, and special events.

Events
Our creative and marketing teams will conceptualize, strategize, plan and create events designed to become exciting and animated experiences that link you and your business audiences and then move them to action.

Shreeji helps you reach and transform your core target group. Be they your customers, employees, sales force, business partners, sales distribution channels, media and analysts, or your own executive team. Every Event is a landmark occasion.

Exhibitions
Engaging the consumer at trade fairs involves a range of services, from stall design, stall production and stall management, to exclusive exhibitions, to creating our own exhibition properties.

Shreeji has designed its own exhibition forum – 'Ripples'. It has proved to be a runaway success for major organizations which have participated in the Ripples trade fairs, year after year.

The ‘Shoppers Wonderland’, another trade fair exclusive to Shreeji, has demonstrated its proven strength among local, national, and even international trade fair bodies. Shreeji further undertakes to drive footfalls to the exhibition venue through promotions on banners, flyers and on mobile displays.

Trade
Exhibitions
Engaging the consumer at trade fairs involves a range of services, from stall design, stall production and stall management, to exclusive exhibitions, to creating our own exhibition properties.

Shreeji has designed its own exhibition forum – 'Ripples'. It has proved to be a runaway success for major organizations which have participated in the Ripples trade fairs, year after year.

The ‘Shoppers Wonderland’, another trade fair exclusive to Shreeji, has demonstrated its proven strength among local, national, and even international trade fair bodies. Shreeji further undertakes to drive footfalls to the exhibition venue through promotions on banners, flyers and on mobile displays.

Retail is in the details  - Retail Activation
Last mile conversions and opportunities to grow sales and build the brand at retail are gaining giant strides with the increasing clutter of media and the changing variables of the marketing mix.
Working parallel with the sales promotion strategy, our retail and merchandising initiatives convert shoppers to buyers at the precise point of sale. We understand the impetus that drives shopper behavior. We know how shoppers act through in the last mile environment.  With analysis and discerning rationale we customize programmes ranging from basic merchandising to in-store communication and visibility programmes.  We offer the following value-added services

India has a vibrant advertising agency ecosystem. Many large international agencies have local affiliates or subsidiaries. Some independent Indian agencies also thrive. Agencies from India work in all major media from print, to radio, outdoor, television, movie promotions, events, and internet. 
They even extend into media planning, public relations services, and marketing consultancy services. Advertisements from India routinely win global awards. The TV programs popularity, as well as channels that reach a national audience are able to hold a much higher rate for their ads.
Venture Capitalists have recently given a large backing to advertising start ups in India. Group M, the leading global media investment management operation, conducted a study that’s findings predict advertising expenditures in all media throughout India will increase 20% in 2009 to $6.6 billion. This will bring India to the world’s 15th larges advertising market worldwide, which is up 9 spots from 26th in 2000.
The MPA, Media Partners Asia, predict that India will lead Asia’s leading Cable TV market by 2010. Starting with only one public service broadcaster, India has come a long way to their over 350 channels available today and is suspect to have over 700 by 2009. There is much research backing the fact that India is the third largest TV market by 2010.
After testing their global outsourcing trend in their advertising operations, US based advertisers such as MetLife, Johnson & Johnson and DirecTV have found that Indian Professionals are skilled with the global positioning and advertising because of all major multinational brands being available in India.